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        Holubar first began operating in the basement of the home of founders, Alice and LeRoy Holubar, in Boulder, Colorado, selling army surplus items to outdoor enthusiasts in the area in 1946. 12 months later, thanks to an order received from the Arctic Institute of North America, Alice and LeRoy buy a business license and start operations officially as Holubar.

        In 1950, through innovation and exploring various solutions, Holubar starts using nylon, at the time a revolutionary material, for its range of clothing and sleeping bags. With a pioneering approach, nylon is also used in combination with down filling. Holubar is the originator of the Mountain Parka, one of the most popular garments ever in North America, then used by many brands, big and small.

        in 1978 Robert De Niro appeared in the epic war drama The Deer Hunter. The film earned five Academy Awards the following year and elevated him to superstar status among Hollywood elite. De Niro’s newfound celebrity made fans even more obsessed with emulating his style, particularly the now-iconic orange parka he donned in the famous hunting scene with Meryl Streep (she wore a green version). That jacket was produced by Holubar — the now famous Deer Hunter Jacket.

        Continuing on with their ethos of innovating and exploring, while combining iconic style with modern techniques (and sustainable practice to create apparel fit for everywhere) their current collections reference their rich archive. They continue to celebrate the fabric of their heritage through the use of laminated cottons, cordura, technical wools, and tonal alpacas, while exploring the contemporary. 


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