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    Fred Perry

    Fred Perry is one of the most iconic British heritage brands that successfully blend streetwear with sportswear and have always stayed true to their original ethos of authenticity and integrity mixed with just enough attitude.

    With a rich history that began in 1952, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt. An instantly recognisable logo - the Laurel Wreath, has adorned Fred Perry clothing since its inception. The brand has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality.

    Along with the music which young people chose to define and express themselves, the Fred Perry brand has been instrumental in numerous subcultures and British street styles throughout the decades. The original Mods of the 1950’s, Northern Soul and Skinheads of the 60’s, 70’s Punk and Perry Boys, and the Brit Pop culture in the 1990’s all connected deeply with the brand.

    The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.

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