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    Subu

    SUBU is a cult-favorite Japanese footwear brand celebrated for pioneering the concept of the "winter sandal."

    Founded in Tokyo in 2016, the brand's name is short for “sutto haku butsu”, a Japanese expression meaning "shoes you can slip on in a second." Designed to bridge the gap between indoor coziness and outdoor utility, SUBU has become a staple for campers, travelers, and city-dwellers seeking functional minimalism.

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