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    Nudie Jeans

    Founded in Gothenburg, Sweden, back in 2001, Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. It was the passion for dry denim that created the brand. The raw, untreated fabric had at the time been falling into oblivion, and it wasn't sought after by the public.

    Nudie Jeans’ environmental philosophy was present even before the first collection was designed. Driven by conviction and determination, the process for an all-organic denim brand took off. The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton.

    Their jeans are not designed to be used a few times and then thrown away. A pair of dry denim jeans is the materialized version of our values: No extra treatment or washes. 

    Add in the concept of wear and break-in (six months of daily use without laundering) and their promise of free repairs. All this equals a smarter way to consume, and also an environmentally sustainable product. 

     

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